About
ABOUT
Son is Son was born out of a need for individual expression — it’s a reflection of identity, culture, and the people who shape it.
It all started in 2022 with the creation of a 1 of 1 piece that Rafa envisioned to celebrate the conquest of the Italian Championship - the “Hope in the Hood” Varsity Jacket.
Upon seeing the massive public demand for more releases, Rafa decided to turn a single item into his own brand, something that allowed him to express himself on and off the pitch.
What started as a personal pursuit has since evolved into a cultural movement, resonating with individuals worldwide who share the same passion for originality, comfort and self-expression.